Amplify the value of Global Marketing: showcase our marketing expertise through engaging content and storytelling about our successes, revenue generation and customer engagement.

Increase transparency of Global Marketing: share information on our decision-making, prioritisation, budgeting, ROI, and results. This involves feedback mechanisms and regular reporting on outcomes and impact.

Educate on marketing best practices: communicate marketing industry best practices in key impact areas, such as customer journey, content and storytelling, GTM launches, demand generation, and brand.

Improve collaboration with key stakeholders: improve our impact and influence within the “three-legged stool” GTM scenario, and to position marketing as more of a key player as opposed to a delivery function.