“Sweet Alyssum(Lobularia maritima) - worth beyond beauty. Walking around the garden, I hardly notice sweet alyssum, hidden as it is between the acanthus, flax and what’s left of the geraniums this time of year. But what a delight when I did turn a keener eye toward it: its tiny flower are adorable, and its scent reminiscent of the sweetest honey.
Upon researching this unassuming plant it became clear that I was not the only one who had written it off, but for good reason. Sweet alyssum thrives when left alone - it is edible, but not as delicious as its cousin: the mustard plant. It got its name: the greek a for “not”, and lyssum for “madness”.
A flower too lovely to ignore, but small and seemingly unassuming. Don’t be sad for the alyssum - it doesn’t ask for much, just a small space to grow where it can thrive in any condition.” - Anon
This largely explains how I feel about good content.
It looks beautiful, but it is robust and well-researched. It merges seamlessly into your business and marketing objectives, yet it stands out in the market. It is inconspicuous and subtle, but its style and persona are clear.
And lastly, it is certainly without “lyssum”, or madness. It makes clear sense, and has an undeniable power to create interest.
Skilled in:
Content creation, copywriting, sponsored content, digital report writing, communications planning and execution, campaigns, SEO management, video script writing, primary research, depth interviewing, market research, data analysis, team management and change management activities.
