Sweet Alyssum (Lobularia maritima) - worth beyond beauty

In the language of flowers, Sweet Alyssum symbolises worth beyond beauty. Known for its sweet honey-like fragrance, it has often been associated with emotional balance and protection. The Greeks believed it could calm anger and soothe tempers, hence its name formed from “lyssum” (madness) and “a” (not).

A “tiger of a plant”, when planted, it actively contributes to the health and balance of your garden ecosystem.

Great businesses thrive on exceptional marketing.

The unassuming nature of beautiful design means that it creates a buzz, and you appreciate it fully, without really knowing it’s there.

A well-crafted brand message blends seemingly with your products, and services. Though it packs a punch, it is balanced, and works with, rather than against, the other elements of your business.

A “tiger of a plant”, it is bold and unafraid to stand apart from the rest. But it is without “lyssum”, or madness. It makes clear sense, and draws in your customer, again and again.

Amy Simpson MSc CMgr MCMI

Let’s connect

Hi! It’s lovely to meet you. I'm a passionate commercial marketer based in Witney, in the Oxfordshire Cotswolds.

I’m a highly skilled content marketer with 15 years of experience working in B2B and B2C marketing, including over five years as a senior content specialist at RELX Group. I love creating compelling, digital content, impactful campaigns and marketing that’s built to last. I enjoy crafting copy, showcasing customer stories and building partnerships that really matter.

My career journey has taken me through the varied world of corporate marketing, including working for large companies such Elsevier, LexisNexis, Mastercard and Unilever. I’m adept at designing content, managing social outputs, channels, community engagement, and developing content strategy. I can also help with customer insights, surveys, long-form content and branding. I’m trained in Sprout Social, Sprinklr, Canva, Hootsuite, as well as CMS and various AI tools. 

I’m also qualified from a top 10 FT-ranked business school with an Executive MSc in Leadership and Management (Distinction) and PG Dip in Strategic Management & Leadership Practice with the Chartered Management Institute (CMI). In practical terms, I can help out with any kind of business strategy or ops that you need.

I hope that you’ll take 5 minutes to explore my portfolio. Please also don’t hesitate to get in touch if you’d like to collaborate.

Let’s get creative.

Good marketing has a sound visual and commercial appeal. Great marketing is purposeful, meaningful and intelligent.

Good marketing is well-written, with a bespoke tone and style. Inspired marketing is markedly different, but closely aligns with its brand’s identity.

Good marketing has a clear message and immediately engages the reader. Exceptional marketing has a lasting message that will generate repeated interest from a specific audience.

Skilled in:

B2B and B2C marketing strategy ~ digital content strategy ~ social media ~ branding ~ communications ~ digital campaigns ~ copywriting ~ SEO ~ video production ~ brand shoots ~ content marketing ~ partnerships